
Grow an idea worth exploring.
Make a few choices, each one narrower than the last. An animated tree grows one startup idea to explore, with a launch checklist built around you.
Four choices. One idea.
First say why you are here: planting a first seed, going all in, building on the side or experimenting. Each choice then narrows the field, and changing an earlier branch regrows the rest.
Pick a field
Health and care, money and admin, work and operations, commerce and local, learning and careers, or climate and property.
Narrow the niche
Choose the territory inside the field, such as aging and eldercare.
Name the customer
Choose who feels the pain most.
Choose the engine
Decide how it will deliver value, such as a software platform, a marketplace or a productized service.
One idea, with a plan around it.
A name, the problem, the idea, who it is built for and a fit score that is IdeaTree’s estimate from your choices, not market research. Then a launch plan and a checklist for testing it yourself.

IdeaTree is a brainstorming tool. Ideas are for inspiration only, not financial, legal, tax or investment advice, and no income or results are promised. Validate with real customers before you build.
Room to keep creating.
Seedling is free with a profile that needs no email or password: one new idea a day with the full brief and launch plan. Grower and Orchard are paid plans bought with your QOL ID, listed on the plans page.
Creative Studio
Give photos a look, blur what you would rather not show, or lay a few into a collage. It all happens on your own device.
Tree Studio
Mind maps and flowcharts that draw themselves. Press Tab and your idea branches.
Save and print
Keep up to three ideas in your browser for free, and print or save a brief as a PDF on a paid plan.

Plant an idea. See what grows.
Free to start with a profile that needs no email or password.
QOL
