QOL.one
IdeaTree
Grow · Startup ideas

Grow an idea worth exploring.

Make a few choices, each one narrower than the last. An animated tree grows one startup idea to explore, with a launch checklist built around you.

IdeaTree · the live site
4Choices to one idea
1Free idea a day
NoEmail or password to start
How it grows

Four choices. One idea.

First say why you are here: planting a first seed, going all in, building on the side or experimenting. Each choice then narrows the field, and changing an earlier branch regrows the rest.

1

Pick a field

Health and care, money and admin, work and operations, commerce and local, learning and careers, or climate and property.

2

Narrow the niche

Choose the territory inside the field, such as aging and eldercare.

3

Name the customer

Choose who feels the pain most.

4

Choose the engine

Decide how it will deliver value, such as a software platform, a marketplace or a productized service.

What you get

One idea, with a plan around it.

A name, the problem, the idea, who it is built for and a fit score that is IdeaTree’s estimate from your choices, not market research. Then a launch plan and a checklist for testing it yourself.

An idea grown in IdeaTree: a name, a one-line pitch, a fit score and scores for demand, open field, margin and launch speed

IdeaTree is a brainstorming tool. Ideas are for inspiration only, not financial, legal, tax or investment advice, and no income or results are promised. Validate with real customers before you build.

Beyond the first idea

Room to keep creating.

Seedling is free with a profile that needs no email or password: one new idea a day with the full brief and launch plan. Grower and Orchard are paid plans bought with your QOL ID, listed on the plans page.

Creative Studio

Give photos a look, blur what you would rather not show, or lay a few into a collage. It all happens on your own device.

Tree Studio

Mind maps and flowcharts that draw themselves. Press Tab and your idea branches.

Save and print

Keep up to three ideas in your browser for free, and print or save a brief as a PDF on a paid plan.

IdeaTree

Plant an idea. See what grows.

Free to start with a profile that needs no email or password.